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Title: An animation depicting the Golden Lion Tamarin in its natural habitat, working to increase awareness of the species through computer graphics
Author: James Haley
Establishment: Anglia Ruskin
Summary: This project has utilized the benefits of animation to create a 3D movie promoting the Golden Lion Tamarin.
Complete article: The animation has integrated research from Colchester Zoo and Great Waltham Primary School to create a humourous story with a subversive message that brings the audience closer in to the tamarin world than possible with live action footage.
The main aim of the project involved creating an animation using the technical aspects of 3D. The final product was a computer generated movie that surpassed the boundaries of live action promotion to create a more immersive experience for the audience.
In conclusion of the project the animation successfully achieved this aim. The subjects the product was tested on reacted favorably towards the animation and felt the key objectives were achieved.
Photo: Front view of one of the tamarins used in the 3D animation
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